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Arab Cinema Center Boasts Three Promising Egyptian Film Projects

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In Its First Edition at the European Film Market within Berlin International Film Festival

Arab Cinema Center Boasts Three Promising Egyptian Film Projects

The Arab Cinema Center (ACC) announced hosting three upcoming Egyptian projects within the European Film Market (EFM) at the 65th Berlin International Film Festival. The participating projects are Hepta by The Producers; Cairo, Visions of Hope by X-Rated and Kiss Me Not by Middle West Films.

Hepta is a cinematic adaptation of a novel of the same name by Mohamed Sadek. On its release, the novel immediately stole the literary scene, topping the bestseller list for several weeks and breaking the records as 35 editions of the book were released. Hepta, which means number seven in ancient Greek, takes the reader in a journey to the worn-out world of love, which was tackled by thousands of authors throughout the years.

Cairo, Visions of Hope is an anthology film from the visions of 16 Egyptian prolific directors presenting a close look on the harsh living conditions in the city of Cairo and its intricate streets and neighborhoods, which are suffused with surprises and revelations. The film traces interwoven stories of unrelated people in the city, whose relationships to one another can be described as complicated as their relationship to the places where they reside. Worries and struggles remain their only common sources of anxiety in this life and hope lingers on as the only way to get through.

Kiss Me Not is the first Egyptian satirical mockumentary film. Directed by Ahmed Amer, the film stars Yasmin Raeis and follows the rise and fall of the kiss in Egyptian Cinema in a comedy that blurs the line between documentary and fiction.

Organized by MAD Solutions, as part of its long-term strategy to back and promote Arab filmmaking industry in the Arab world, the ACC is the first Arab platform in the heart of an international film festival. The ACC is going to function as an international platform to promote Arab cinema and a channel to provide access to Arab films. Through its diverse activities, it will disseminate information internationally concerning film production in the Arab world, creating an opportunity for Arab filmmakers to explore and network with the international film industry professionals, production companies' representatives, distribution slates and the organizations investing in co-productions.

The ACC's activities will vary between hosting market screenings for Arab films at the EFM, organizing networking sessions and meetings with international film companies and organizations throughout the days of Berlinale and publishing the Arab Cinema Guide to be distributed among the festival's guests.

Berlin International Film Festival (5-15 February, 2015) is regarded as an exciting, cosmopolitan cultural hub as it annually attracts 20,000 film professionals and media figures from all over the world. It is one of the biggest cinema platforms with more than 300,000 sold tickets from 400 films, taking part in each edition. In 2014, Berlinale attracted nearly 490,000 cinephiles and its EFM (5-13 February) is considered one of the most 3 important film markets in the world.